Coastal Aviation has provided support to the tourism infrastructure of Tanzania for over 30 years. This success continues today, with Coastal aircrafts flying to 100 strips located in some of the most isolated pockets of the East African region. The company’s new CCO Rob Prophet talks about the new strategies which will take everything to the next level.
You have just been announced as the new Chief Commercial Officer at Coastal Aviation… Congratulations! Can you tell us a bit about yourself? Who is Rob Prophet?
I am an international senior-level executive with extensive multi-cultural experience, holding both a MBA and a MBI degree. My first masters in from Victoria, British Columbia, and my second masters is from Breda, The Netherlands. I come from a multicultural family background and holding Canadian, Dutch and South African citizenship, and have the privilege to have worked and lived in 23 different countries and cultures around the globe ranging from the USA to Mexico, to Malawi to Oman, and Korea. My true passion lies in working and guiding emerging markets, with regards to economically sustainable aviation strategies and national economic growth associated with mass air transportation. I consider Port Elizabeth, South Africa home, and love to spend time walking on its magnificent beaches with my dog.
What was the first thing you did when you took up your new position?
I had the pleasure of meeting all the commercial team of highly talented & enthusiastic people, with a true passion for Coastal.
What does it take to run an airline in East Africa, especially in Tanzania and in safari business?
Coastal is unique in that it invented aviation in East Africa, and was the first Flying Safari Airline, over 30 years ago. It takes a gifted team of people all committed to marking the entire customer journey successful. It is about people, and core company values that remain unchanged for 30 years; 1) Our Network, (2) Our value proposition, (3)and Our customer care.
How did Coastal Aviaton become the top player in the industry? What is the secret behind your success story?
Innovate, innovate, innovate, and never forget your history. Coastal is the market leader today, because it still focuses fully on the customer, exactly as it did 30 years ago.
How would you describe your company culture? How do you instill this in employees so they believe in it and live it day in and day out?
The core of Coastal is about empowerment & accountability. As management it is our job to support the specialists in our company with resources and clear roads to achieving the agreed targets. Our core values have been successful in achieving the success of Coastal. The core values that built Coastal’s history are also perfect for us growing and going forward.
Can you give us some facts and figures?
Coastal Aviation is recognized for it’s extensive flying safari network, reaching 44 destinations and capable of accessing the remotest parts of the country where no roads have reached or will possibly ever do so. Coastal Aviation operates to roughly 100 airstrips located in some of the most isolated pockets of Eastern Africa. The scheduled Coastal network also connects visitors to Kenya and Rwanda with the world-famous Serengeti, links with Southern Tanzania parks of Selous and Ruaha, and unites the tropical island paradises of Pemba, Zanzibar, Mafia and Fanjove Private Island with the National Parks and towns of the mainland.
Coastal Aviation’s versatile fleet is composed of 18 C208B Grand Caravan (12 seats): turbine aircraft with high wings, 6 PC-12/45 (9 seats) 2 of which are in use for our private charter services and 2 Cessna C206 (5 seats). Each aircraft is suited to a specific purpose, each flown by qualified pilots of specialist experience, allowing our clients the flexibility to choose the services to suit their requirements. Our fleet has been expertly adapted to the African safari environment, without compromise to safety and comfort. Our maintenance complies with internationally certified standards and stringent internal and regulatory audits for your peace of mind.
What is the experience you offer to your clients? Why should people choose Coastal Aviation?
Coastal is the largest flying Safari Airline, with the most destinations, and on-time performance.
Special thanks to Marc Mol for the company images…